A couple of weeks ago, you may remember reading about our big adventure discovering the wildlife in a local nature pond, where we were very excited to see newts, dragonfly larvae, frogspawn, frogs and toads. I was therefore really interested to learn that Cadbury Dairy Milk Freddo has teamed up with UK wildlife charity Froglife as nearly a third (32.5%) of frogs are on the brink of extinction, and almost half of all known amphibian species are in decline. They have created downloadable guides with more information on how families can help to save the frogs with Freddo and Froglife and there are some nice activities on the guides that parents and kids can do together over the Spring and Summer. Read on for more information :
AS A THIRD OF FROGS FACE EXTINCTION- FREDDO URGES ‘SAVE THE FROG’
Cadbury Dairy Milk Freddo has teamed up with UK wildlife charity, Froglife, and World Frog Day 2013 (which was on April 27th), the world’s largest day of amphibian education and conservation action.
There are thought to be over 5,500 species of frog in the world, yet amphibians are now the most endangered group of animals on the planet, with nearly a third (32.5%) of the world’s species on the brink of extinction, and almost half of all known amphibian species in decline. Three types of frog (the Hule painted frog, Macaya breast-spot frog and La Hotte glanded frog) featured on the IUCN and Zoological Society of London’s recent list of the 100 most endangered species on the planet.
Mike Dilger, presenter of the BBC’s The One Show and Patron of Froglife said: “It’s extremely concerning that nearly a third of the world’s amphibians are now on the brink of extinction. That’s why it’s great that Cadbury Dairy Milk Freddo and Froglife have joined forces to encourage people to help save our frogs.”
John Shuttleworth, the fictional singer-songwriter created by English comedy actor and musician Graham Fellows, is also supporting the campaign with a song he has written, which is being shared via social media to encourage more people to save the frogs.
Ways you can help the frogs with Freddo and Froglife:
· Just add water- build a wildlife pond in your garden to create a habitat for frogs
· Become a dragon finder- watch out for amphibians and reptiles, and let Froglife know what you see at www.froglife.org/dragonfinder
· Adopt a pond- ask your local nature reserve or contact the Conservation Volunteers (TCV)
· Discover more about pond life- Pond dipping is a great way to introduce your kids to frogs and other amphibians! Try it in your garden or contact local nature reserves
Chocolate is more fun when it’s frog shaped! Cadbury Dairy Milk Freddo is available in solid Dairy Milk chocolate and Dairy Milk with Caramel. It's the perfect treat to nibble after a busy afternoon pond-dipping (but don't forget to wash your hands !).
To download guides with more information on how to save the frogs with Freddo and Froglife, visit http://bit.ly/Cadburyfreddofrogs
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